Kanye's "Transformative New Partnership"

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<A href="http://www.vogue.co.uk/person/kanye-west">KANYE WEST</a> has embarked on a new project with Adidas in what the sportswear label is calling "the most significant partnership ever created between an athletic brand and a non-athlete".

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The collaborators have created Adidas + Kanye West, "a Yeezy-branded entity creating footwear, apparel and accessories for all genders across street and sport".Created by the in-house team with West's direction, the new line will have a focus on performance-related designs.

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"These past two years Adidas and Yeezy have given a glimpse into our future," said West."This partnership illustrates that anyone with a dream can dream without limitations."

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It marks an extension of the creative relationship that West has had with the brand since he first started working with them in 2013.The move at the time was a contentious one, as West had previously been involved in collaborations with rival sportswear brand Nike.

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"Kanye is a true creator who has the ability to see things others don't.We are excited and honoured to build on this partnership, and eagerly look forward to defining the future together," said Eric Liedtke, group executive board member at Adidas."With Adidas + Kanye West, we are exploring new territories by opening up the sports world to Kanye's creativity.This is what Adidas has always been about, empowering creators to create the new."