During the summer, Uniqlo launched its first global advertising campaign.It was a bit like an airline ad: a handsome man in a brown coat running, with an earnest expression, through an anonymous cityscape.Perhaps he???d not been to the gents after his last Americano.
And, while he was scurrying, the female British narrator posed a question that got me thinking:???Why do we get dressed?Why indeed?What are our reasons?Originally, obviously, to not be naked.Ever since the serpent pointed Adam and Eve in the direction of the nearest fig tree, it???s all been a bitawks on that front.But there are other reasons.
1) To keep warm.Even if you???re not bothered by bare bottoms, this is helpful.
Heat-tech fleece turtleneck, ??12.90, Uniqlo
2) To be practical.Encompasses point 1, but also covers scenarios in which you need protection from rain, mud, red wine etc.
Parka raincoat, ??300, S Max Mara at MatchesFashion
3) To be comfortable.Like practical, but with elasticated waists.
Berry wide leg pants, ??20, Next
4) To be desirable.Because we all want to be loved.Awww.
Silk satin chemise, ??195, Stella McCartney at Net-a-Porter
5) To stand out.Because if you can???t be desirable, you might as well be annoying.
Glitter ankle boots, ??420, Macgraw atAvenue32
6) To look professional.If you don???t care about being desirable and don???t want to be annoying, you might as well get a raise.
Flannel blazer, ??245, Reiss
7) To be fashionable.Because there is no finer achievement.(I???m joking.)Now, pick your own personal reason for getting dressed from the list above, then choose the ideal item for you from my handpicked selection below.(And they???re ALL fashionable, obvs.)
The five autumn trends to wear to work