Adidas creates trainers made from plastic ocean debris in bid to end pollution

Adidas are set to launch new editions of their popular Ultra Boost trainers, which will be made using plastic found in the ocean.

This is a step closer for the brand in its aim to end pollution.Just last November, the sportswear company reported they had teamed up with Parley for the Oceans, an environmental group aiming to raise awareness of ocean pollution.

Helping to achieve its goal of creating one million pairs of the Ultra Boost style, Parley for the Oceans willproduce trainers made from recycled ocean waste.Made up of 11 reused plastic bottles in each pair, the Ultra Boost" laces, lining and sock lining covers will be made of other recycled products, making for an environmentally-friendly high-performance product.

???We not only see sustainability as an opportunity to get a competitive advantage.We see it as an obligation for us as a global company to do business in a responsible and sustainable way,??? saidKasper Rorsted, Adidas CEO.

The initiative has already proven popular on social media.In a post on the sports brands Instagram on Earth Day late last week, many followers and fans of the trainer commented asking the brand for details on when the environmentally-friendly shoes would be available to buy worldwide.The post captioned ???reshape the past to create the future this Earth Day,??? has since had nearly 250,000 views.

Fans of the Ultra Boost movementwill be pleased to learn that the three new editions will be available in-store and online from May 10th.

The launch of the newAdidas and Parley editionsis perfect timing.This week is Fashion Revolution Week, an initiative founded by two women, Orsola de Castro and Carry Somers, four years ago in response to the thousands of deaths at the Rana Plaza Factory in Bangladesh.The initiative aims to ask #whomademyclothes in a bid to increase sustainable style.

Turning plastic debris into sports products sees Adidas and Parley for the Oceans raise awareness of the wider pollution problem.

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