Roksanda on her London Fashion Week handbag debut

Day three of London Fashion Week was very much the day of bags,with Anya Hindmarch, Hill & Friends and Mulberry presenting theirnew collections.But the handbag took centre stage again this morning, as Roksanda Ilincic unveiled her first foray into bags at her AW16 show.

The Serbian-born design star ??? who showcased her 1000thdress today ??? explained:???Having my own store at 9 Mount Street[in Mayfair] has given me the freedom to experiment and introduce new categories to my brand.There is something special about having that direct platform to your customer where they can enter your world and see everything you have to offer as a designer from dresses to separates, outerwear, leather, belts and shoes, to jewellery and now bags.It"s a really exciting time for me in continuing to grow as a brand.???

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Ilincic has spent the past 11 years building her brand from the ground up, dressing notable women such as the Duchess of Cambridge, Samantha Cameron and Cate Blanchett, so she???s in tune with what said customers want.???Our lives today are so busy and varied,??? she told The Telegraph.???I think most women are looking for a exquisite bag that can work from day to evening above all else.I also wanted to create something that is timeless and could be passed on.???

The bags and coin purses are luxurious investment pieces: made from leather, crocodile and lined with velvet, they feature tubular jewellery-inspired hardware.The coin purses will retailfrom ??255 and the bags from ??695when they launch in late summer.

So what does the busy mother-of-one, who invited her daughter???s school class to watch her show, keep in hers????Red lipstick. iPhone.MyRoksandafor Smythson diary?????? chic and understated, much likeIlincicherself.

Stars at London Fashion Week